Haoji official Weibo was awarded the second place in the "Top 10 Enterprise Official Weibos in Sichuan 2012" competition. With its engaging content and interactive approach, @HaojiZhengzongChuanwei successfully emerged as the runner-up in the recently held competition.

The competition, which kicked off on December 12, 2012, followed a four-stage process: initial selection, finalist selection, final evaluation, and announcement of results. Thirty outstanding enterprise Weibos were chosen from the registered participants to enter the final round, where judges awarded scores and wrote comments. Ultimately, the "Top 10 Enterprise Official Weibos in Sichuan 2012" were announced.

Regarding Haoji's official Weibo, an excerpt from Tianfu Morning Post reads as follows:

"@HaojiZhengzongChuanwei focuses on 'content as king'."

As the official Weibo of Sichuan Haoji Food Co., Ltd., @HaojiZhengzongChuanwei mainly promotes delicious food. Yesterday, when reporters visited @HaojiZhengzongChuanwei, they found that although the Weibo had only 6,017 followers, each post had strong interactivity with fans, with dozens of forwards and comments. "Content and interaction are two aspects where this Weibo excels," said Yan Taosanshou, a practitioner in e-commerce and social marketing. The content of the Weibo closely revolves around the company's expertise in "eating," collecting information about the enterprise and local cuisine. This not only attracts target followers but also enhances the brand's attention on Weibo, adhering to the principle of "relevance between brand and users" in content creation.

Through the Weibo platform, consumers can better understand the Haoji brand, and Haoji can better serve its customers. It is believed that this honorary award will continue to urge Haoji to provide consumers with even more quality products and services.

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