On August 18th, 2017, the official launch ceremony of the 2017 "Haoji Cup" Third Sichuan Cuisine Innovation Competition was grandly held at Chengdu Jinniu Hotel.

The competition is guided by the Sichuan Provincial Department of Commerce, the Sichuan Provincial Department of Human Resources and Social Security, and the Sichuan Provincial Federation of Trade Unions. It is organized by the Sichuan Provincial Culinary Association and exclusively sponsored by Haoji.

The competition aims to inherit the profound historical heritage of Sichuan cuisine while also fostering innovation. It hopes to cultivate more outstanding talents for the catering industry and inject more vitality into it. This is not only a grand event for the Sichuan cuisine community, but also a major event that has attracted much attention from the catering industry.

Most notably, the winners of the competition will not only receive official certification from the industry association, but also obtain professional skill certificates issued by the Sichuan Provincial Department of Human Resources and Social Security, demonstrating the exceptional value of this competition.

Before the event even began, the Haoji product display area was surrounded by numerous participants and well-known figures in the catering industry. Everyone showed great recognition for the Haoji brand, especially for the new product launched by Haoji in 2017 - Haoji Spicy Sichuan Sauce. They expressed keen interest in this innovative product for Sichuan cuisine and intended to give it a try.

The Sichuan Cuisine Innovation Competition Promotes the Prosperity and Progress of Sichuan Cuisine

After the impressive opening drum dance, the launch ceremony officially began. The promotional video for the Sichuan Cuisine Innovation Competition, which was shown first, poured a lot of effort from the organizers and resonated strongly with the participants, successfully igniting the atmosphere on site.

As a branded event in the catering industry of Sichuan Province, the Sichuan Cuisine Innovation Competition has played an active role in promoting the inheritance and innovation of Sichuan cuisine culture, as well as the prosperity and progress of the catering industry.

Mr. Sun of Haoji Addresses the Competition Launch Ceremony

As the exclusive sponsor of this competition, Sun Hongqiang, General Manager of Sichuan Haoji Food Co., Ltd., was invited to speak at the launch ceremony. Mr. Sun stated that Haoji has accompanied the development of Sichuan cuisine for 30 glorious years. Over these 30 years, as Sichuan cuisine has continuously evolved, Haoji has always adhered to bringing high-quality condiments that conform to authentic Sichuan flavors to Sichuan cuisine, while also striving to provide excellent service to catering professionals and chefs. The "Haoji Star Chef Club," a professional chef online exchange service platform based on WeChat, emerged under such a philosophy. In the future, Haoji will continue to fully support the evolution and innovation of Sichuan cuisine and strive for the vigorous development of the Sichuan cuisine industry.

Haoji Signs a Strategic Cooperation Agreement with the Sichuan Culinary Association

Based on its support for the development of Sichuan cuisine and its foresight in industry innovation, Haoji, as the exclusive sponsor, has worked closely with the Sichuan Culinary Association to jointly organize this Sichuan Cuisine Innovation Competition.

At the launch ceremony, Mr. Sun signed a strategic cooperation agreement with the Sichuan Culinary Association, expressing their determination to jointly promote the development of the Sichuan cuisine industry.

Successful Launch of the Sichuan Cuisine Innovation Competition

At the end of the ceremony, Mr. Sun of Haoji, along with provincial and municipal leaders, the Sichuan Culinary Association, and catering industry experts, pressed the launch button for the 2017 "Haoji Cup" Third Sichuan Cuisine Innovation Competition under the attention of hundreds of participants. The scene was instantly filled with brilliant lights and the atmosphere reached a fever pitch, marking the successful launch of the competition.

More details about the 2017 "Haoji Cup" Third Sichuan Cuisine Innovation Competition are as follows:

Overview of the Sichuan Cuisine Innovation Competition

The competition is divided into two categories: team and individual. There are four individual competitions: hot dishes, cold dishes, pastries, and food carving. The competition is divided into two stages: the first stage involves teams and individual contestants competing in their respective regions; the second stage involves the gold medalists from the regional competitions participating in the finals to compete for the special gold award.

Registration Requirements

Any individual engaged in Sichuan cuisine cooking with a technical title of intermediate level or above, as well as catering enterprises and schools with culinary programs, are eligible to participate. Registration is handled by the local culinary (catering, restaurant) industry associations in each city and prefecture, or contestants can register online directly and obtain relevant registration materials.

Reward Settings

Apart from the gold, silver, and copper awards and professional title evaluations, this Sichuan Cuisine Innovation Competition also offers substantial cash prizes. The individual contestant who receives the first place in online voting will be awarded a cash prize of 4,999 yuan, while the team that secures the first place in online voting will win a cash prize of 50,000 yuan, and be awarded a plaque and certificate of honor for being one of the ten most popular restaurants.